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BLUE JANUARY

Posted on - 20th January 2025
BLUE JANUARY
Use code BLUE to buy this design with a 15% discount (introductory offer ends
 
Created in both Florian Blue and a Blue-on-Blue engobe (Florian Blues Engobe) as two separate designs, Florian Blues harks back to the nostalgia of a Florian Daisy design by William Moorcroft c.1902 which held delicately structured Dahlberg daisy blooms, with bright yellow flowers. In this Florian design however, the yellow vibrancy had given way to pea-green tones in the central bloom and washed blue petals around the rim of the vase. Kerry felt that the crisp impact of blue could be raised by focusing purely on shades of blue.
 
 
Colour psychology suggests that each shade of blue can carry a different meaning and evoke a different type of reaction. Common associations with the colour blue include calmness and serenity, with blue often found in nature, such as a calm sea and clear sky, as well as intelligence and productivity. Research shows people are more productive when working in spaces with blue tones - certain shades of blue can improve concentration, stimulate thinking and provide clarity. So, Moorcroft thought that there could be no better way to beat the blues this January and decided to launch this dynamic duo.
 
 
                                                                            
 
Above William Moorcroft Florian Daisy c.1902

William's original Florian Daisy is featured above - a double-gourd Florian Daisy with its vibrant green and blue hues, is not just a decorative item but a testament to William’s artistic vision and technical skill. This piece captures the essence of the Art Nouveau movement and the early 20th-century fascination with nature, making it a prized artifact from a celebrated age of British art pottery with the modern counterparts standing proud in timeless elegance.

The Florian Blue (Engobe) is not the only Moorcroft design that still uses this Moorcroft technique.

The Colour Blue is a 9-inch Moorcroft Pottery vase, designed by Paul Hilditch. Part of Moorcroft’s Bluebell Collection, it comes as a numbered edition.

“While March is dominated by glorious displays of Wordsworth’s daffodils, May is the month when the Lake District celebrates the humble bluebell, Hyacinthoides non-scripta.  Paul and his wife came back from a walk in Ambleside, having enjoyed the wondrous spectacle of carpets of bluebells.

To capture this experience, Paul adopted the Moorcroft blue engobe technique, where a blue clay is used before decoration commences. The Colour Blue sees clouds of ancient woodland erupt into shades of blue with bluebells delicately dotted as far as the eye can see. Draped under the rim of the vase, swathes of bluebells tower over the trees as if the trees are a mere reflection of an endless pool of blue shadows.”

“While March is dominated by glorious displays of Wordsworth’s daffodils, May is the month when the Lake District celebrates the humble bluebell, Hyacinthoides non-scripta.  Paul and his wife came back from a walk in Ambleside, having enjoyed the wondrous spectacle of carpets of bluebells.

To capture this experience, Paul adopted the Moorcroft blue engobe technique, where a blue clay is used before decoration commences. The Colour Blue sees clouds of ancient woodland erupt into shades of blue with bluebells delicately dotted as far as the eye can see. Draped under the rim of the vase, swathes of bluebells tower over the trees as if the trees are a mere reflection of an endless pool of blue shadows.”